Display advertising has incredible potential in terms of reach for your company. The Google Display Network alone reaches more than 90% of internet users around the world. Not to mention the 3.8 billion social media users that can be reached with display ads, as well.
Suffice to say; if not already using display advertising, most businesses probably should be, which why we’ve put together this quick guide about display advertising basics.
Did you know that graphic design touches pretty much everyone, everywhere? Well, nearly everyone. And nearly everywhere. Graphic design is an essential part of businesses and brands. From signs and logos to websites and digital ads, graphic design is used to portray a myriad of visually promotional messages and images. You may wonder—so, what is graphic design and why use a graphic designer? Well, consider click through the questions below to find out more.
Businesses looking to generate awareness about their brand, target preferred customers and increase sales (meaning every business on the planet) should focus on lead generation. A recent study found that nurturing leads can increase sales by 50% while decreasing costs by 33%. Additionally, 85% of B2B marketers say lead generation is their most important content marketing goal.
What is lead generation? Why is it so important? And, how are leads generated online? Check out the questions and answers below to learn more.
Pay-Per-Click (PPC) Advertising
Have you ever wondered what PPC means? Pay-per-click advertising, or PPC, is a type of digital marketing that allows businesses to attract new visitors to their website by advertising on search engines, such as Google or Bing. But PPC differs from other forms of digital advertising because you only pay when someone clicks on your ad. It’s an effective way to advertise given that costs are incurred incrementally progresses, ads can be easily changed or paused at any time, and the performance is measurable (almost in real-time). With this strategy, you pay for ads based on how many people actually engage with them, rather than how many people see them.
Most consumers research products and companies online before making a purchase. That’s why businesses need to position themselves advantageously online with an effective digital marketing campaign, including search engine optimization (SEO). Let’s cover the most-asked questions about SEO to help inform and guide decisions about increasing organic placement in search engine results.