Innovative approach gathers strength in these tough times. Trilogy, a skin care company in Wellington, New Zealand beats the recession with an innovative R-PROOF campaign.

There's no ignoring it. Times are tough and likely to get worse before they improve. But at Trilogy we see this difficult economic climate as an opportunity for us, our business partners and New Zealand businesses to think outside the square, think smarter, be braver and do things differently.

That's why we've launched a campaign to R-PROOF (recession proof) offices throughout New Zealand and our other key markets Australia and the United Kingdom. The campaign is fun, but it has some serious underlying messages, which are: positive thinking breeds positive outcomes and now is not the time for retrenchment, it is the time for strategically thought-through, but not over-thought, action.

Since we launched the campaign in late March, more than 70 businesses throughout New Zealand, Australia and the United Kingdom have signed up. We have business partners ranging from department stores, health and pharmacy chains in New Zealand to Myer in Australia and Boots in the United Kingdom on board. And increasingly the campaign is capturing the imagination of a broad range of businesses throughout New Zealand that we haven't worked with, but which have heard about the campaign, like it and want to sign up.

*Sarah Gibbs is co-founder and director of Trilogy advanced natural skincare.

Article from GoodNewsDaily.com