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    <title>FORTHGEAR Lead Story Archive</title>
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    <description>Archive of FORTHGEAR Feature Projects</description>
    <lastBuildDate>Wed, 22 Jul 2009 16:00:00 MST</lastBuildDate>
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		<copyright>Copyright 2009 FORTHGEAR. All rights reserved.</copyright>
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    	<title>How to Maximize Your Publicity Through Effective Press Releases</title>
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    	<pubDate>Wed, 30 Sept 2009 16:00:00 MST</pubDate>
    	<description>Public Relations is the ongoing process of providing and shaping both the raw information and perception that the media and public have about an individual, organization, product and/or service....</description>
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				<p>Public Relations is the ongoing process of providing and shaping both the raw information and perception that the media and public have about an individual, organization, product and/or service.... <a href="http://www.forthgear.com/leadstory/leadstory-publicrelations.html" title="">Read More ></a></p>]]>
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    	<title>MARKETING ON THE BUSINESS SIDE.</title>
    	<link>http://www.forthgear.com/leadstory/leadstory-marketingbusiness.html</link>
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    	<pubDate>Wed, 22 Jul 2009 16:00:00 MST</pubDate>
    	<description>The business side of marketing really starts with knowing your business, then knowing your brand. Healthy relationships with marketing firms start with clear "terms of engagement"....</description>
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				<p>The business side of marketing really starts with knowing your business, then knowing your brand. Healthy relationships with marketing firms start with clear "terms of engagement".... <a href="http://www.forthgear.com/leadstory/leadstory-marketingbusiness.html" title="">Read More ></a></p>]]>
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    	<title>BRANDING. A TOUCHING EXPERIENCE.</title>
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    	<pubDate>Tue, 17 Mar 2009 16:00:00 MST</pubDate>
    	<description>While typical advertising is all about reach, branding is all about touch....</description>
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				<p>While typical advertising is all about reach, branding is all about touch.... <a href="http://www.forthgear.com/leadstory/leadstory-branding.html" title="">Read More ></a></p>]]>
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