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IN THE NEWS
Recent Events and Happenings at FORTHGEAR
- The Davis County Commission approved a new logo and tag line at their October 12, 2011 meeting following a 19-month search. The new logo is blue and green with an interconnecting 'D' and "C" and a tag line of "Connects. You." FORTHGEAR created the logo and tag line after being awarded the contract in June.
Davis county leaders felt that the timing was right to rethink and rebrand Davis County as a new county facility is nearing completion and the county continues to seek after new and greater economic opportunities.
"Davis County has been known for and is moving forward in a greater way as a player in connecting people with jobs, good business opportunities, and the best in quality of life. Now we are also moving to brand ourselves with a new brand that reflects those connections and the county's future direction," said Davis County Commissioner Louenda H. Downs.
"As a business that had its genesis in Davis County 16 years ago, it was exciting for us to participate in this rebranding process. We recognize the progress the county has made in attracting good companies and businesses to Davis County. The new logo and tag line will now help reenergize those efforts and better explain Davis County's mission," said Brett Gee, president of FORTHGEAR.
- Kaysville, UT — Destination Homes recently selected FORTHGEAR as its agency of record after a full agency review. A new billboard campaign and website refresh are the first projects approved by this Utah homebuilder.
Destination Homes is currently offering new home communities at Daybreak and in Davis and Weber Counties. Their development in West Haven, The Village at Child Farm, was named 2009’s "Community of the Year" by the Home Builders Association of Utah. The same association also recognized them for having the "Best Design Center for a Builder."
- Kaysville, UT — FORTHGEAR has recently completed a new logo and brand imaging for the Utah College of Applied Technology (UCAT), a technology college system with 8 campuses throughout Utah. The logo is in the process of being implemented in a variety of the schools’ marketing materials including business cards, stationery system, brochures, advertisements, school schedules and website.
UCAT had requested a new logo that was progressive, simplified and "felt" technical in nature — reflecting the students they served and classes they offered. They also desired a strong mark that would reflect UCAT’s "parent" status and serve as a complimentary logo in tandem with the individual campus logos.
To this point, the individual campus logos and names were much more visibly present and recognizable than UCAT as a whole. Communities knew about the individual campuses, but didn’t really know that the schools were interconnected and that UCAT, as an entity, existed.
UCAT recognized that they needed a branding overhaul and that there was great strength in educating the public that all 8 campuses offered similar class offerings, served a much-needed educational role in their communities and together represented the second largest group of post-secondary students in Utah (only Brigham Young University had a higher student enrollment*).
* TOP 25 Higher Education, 2009 Book of Lists, Utah Business (ranked by Fall 2009 Enrollment)
mayoral race
- Kaysville, UT. — Steve Hiatt was elected the new mayor of Kaysville City by a margin of 3,523 votes to 1,659 votes for current Mayor Neka F. Roundy in yesterday's municipal elections. Hiatt had engaged FORTHGEAR to design all his election materials including logo, signs, shirts, business/pass-along cards, brochures, door hangers and other specialty items.
Steve Hiatt currently serves on the Kaysville City Council. FORTHGEAR had also provided design expertise for that prior successful campaign.
Does creative brand image and producing professional-level election materials make a difference in political campaigns? We believe that Steve Hiatt would definitely say "yes!" Congratulations, Steve.
- Kaysville, UT. – Adam Price has recently joined the team at FORTHGEAR, an integrated marketing, communications and design company in business since 1995.
Price graduated from Weber State University with a Bachelor of Arts in Visual Communications with an emphasis in design. He previously worked for Electronic Design Group and specializes in web and graphic design, and more specifically the technical aspects behind website design including flash and PHP, CSS, HTML and Java Script programming.
Website design, programming, landing pages, SEO, online marketing, eCommerce and eBusiness are among the myriad of services offered at Kaysville-based FORTHGEAR.
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